Public opinion monitoring system: What are the characteristics of public relations in public opinion

Time:2020-09-04 10:03:30 Viewed:

With the arrival of the era of big data, the speed of information disSEMination has accelerated unprecedentedly, and public opinion crisis is happening all the time. The traditional channel mode is gradually replaced by the network big data mode. Facing the new public relations of public opinion crisis, enterprises should keep pace with the times when dealing with it. Then, under the public opinion monitoring system, what are the characteristics of public relations in public opinion crisis? Let's learn from the network as far as we can.

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1. Use the public opinion monitoring system to discover the source and path changes of public opinion crisis in time

Due to the wide channels of information disSEMination, especially the rise of self-media platform, the Internet has become the news source of public opinion crisis. Once sensitive words are found, they are fermented and enlarged by netizens, which is unimaginable later. Therefore, enterprises should play the role of public opinion monitoring system and monitor it in real time, so as to find out the public opinion crisis at the first time and make countermeasures.

2. The public power is concentrated and strong

Once a public opinion crisis occurs in an enterprise, it is easy to follow the trend. One person posts information on the Internet and many people express their opinions, thus forming a hot topic. Usually, scattered public individuals will gather together to form a powerful group because of this incident. The opinions of this group will have a great influence on the media, enterprises and the public.

3. The public's position has changed from passive to active

The content reported by traditional media can only be watched, but it is impossible to express opinions with other netizens in real time; But today, in the era of big data, the public can talk freely on the Internet and tell what they see and think. The public's position suddenly changes from passive to active. Once something happens to an enterprise, the scandal of the enterprise will often be exposed on the Internet at the first time.

The above is about the public opinion monitoring system, and what are the characteristics of public relations in public opinion crisis. I hope every enterprise can help after reading it!

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