How does public opinion monitoring system help banks cope with negative public opinion monitoring?

Time:2020-09-02 10:39:23 Viewed:

Reputation and credit are very important for banks as service industries. Once there is negative public opinion, it will do fatal damage to the bank's credit. Therefore, how to use public opinion monitoring system to make negative public opinion monitoring has become a difficult problem for many banks. Today, let's learn along with the network.

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1. the use of public opinion monitoring system to establish a crisis management plan

Once the public opinion monitoring system monitors sensitive information and issues an early warning, the bank should immediately identify the source of the crisis, grasp the truth and make an effective response. At the same time, combined with manual monitoring, it should establish a mature hierarchical disposal plan for public opinion crisis, which can be divided into general negative, medium negative and major negative according to the level, and adopt corresponding disposal plans according to different levels.

2. Correct attitude and positive adjustment

In the Internet age, when dealing with negative public opinion, avoid using coercive measures. This will cause resistance from netizens. When solving problems, we should correct our attitude and respond positively.

3. Take public opinion guidance measures to effectively prevent the occurrence of negative public opinion

Banks can use the public opinion monitoring system to set keywords, identify hot spots, and integrate analysis, early warning and reporting functions. Take public opinion guidance measures through public opinion analysis report, and effectively prevent the recurrence of negative public opinion.

The above is an introduction about how the public opinion monitoring system can help banks cope with negative public opinion monitoring. I hope everyone can help after reading it!

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