Information | 3 minutes to understand hunan Cultural Tourism Big Data Center!
Time:2020-06-19 09:40:11 Viewed:
Hunan Cultural Tourism Big Data Platform project belongs to The Cultural Tourism Big Data Center of Hunan Daily Cultural Tourism Group. Based on serving the cultural tourism industry of Hunan, the project adheres to the purpose of "cultural tourism data decision-making, integrated communication through full media, and online and offline integration", and is committed to the in-depth integration of media, Internet big data and cultural tourism industry. By technology in the field of mobile Internet, the spread of the media integration advantages, center will use hunan daily newspaper group, the high quality media resources, combination of guangdong suhuang big data co., LTD., is committed to build "travel + data + Internet media" new model, for the hunan literature brigade departments, enterprises and institutions to provide "big data decision + integrated media event + integrated marketing online + offline marketing consortium + + text brigade brigade credit system" of integrated services, customized for clients of hunan literature brigade Internet big data one-stop solution.
Hunan Cultural Tourism Big Data Center(1) Hunan Cultural Tourism DatabaseCut in hunan cultural tourism interaction through gathering data, transaction data, data, by word of mouth to consumers for the scenic spot, the tourists destination city, hotels and other tourism related businesses of interaction, trading and evaluation feedback information, build cultural tourism of hunan big data information database, including: the scenic area database, hotel, travel agency database, database, tourist destination, travel agency database.（二）Hunan Cultural tourism knowledge base
Through cultural tourism related entity data information database, and the Internet external data and hunan culture tourism internal data, to establish a complete hunan cultural tourism knowledge base, in providing the tourists' perception and feedback, and the necessary knowledge to support tourism evaluation platform at the same time, also for scenic and cultural tourism destination city services, q&a, reception work, complaints, etc.) of the information provide important data support.
（三）Hunan Cultural Travel Big data Center real-time dynamic screenGlobal tourism in hunan daily real-time dynamic screen, large data centers are focusing on the overall big data of hunan cultural tourism Internet, hunan cultural tourism big data information, cultural tourism industry integrated data information, e-commerce platform, online booking platform trading data information, online travel each scenic spot trading data information, cultural tourism industry integrated data information, so tourism consumption behavior data information, the scenic spot data information, hotel information, travel information, data information, tourist destination, tourism intermediary data information, etc.
At the same time, implement and promote the cooperation and construction of cultural tourism big data real-time dynamic big screen of all cities and cities in Hunan province and tourism-related enterprises. It lays a solid foundation for hunan Daily cultural tourism Group's big data strategic layout in the whole province.（四）Big data report of Hunan Cultural TourismThrough the establishment of cultural tourism database, a series of data collection and classification good hunan cultural tourism were analyzed, and the formation of professional cultural tourism of hunan big data report, use a whole series of hunan daily group all media platform, at the same time take advantage of new media, the media as the matrix, foreign cultural tourism of hunan data released information on a regular basis. Using different dimensions of evaluation indicators: prices, traffic, safety, health, environment, tourism, services, shopping. Use different news media: WeChat, weibo, news client, video community (douyin, wechat), forum, blog, post bar, etc. Use different forms of expression: graphic, video, poster, long picture, H5, etc.（五）Hunan We Media Center of Cultural Travel Mutual Big data PlatformThe data of hunan cultural tourism were reported and vertically subdivided into different dimensions: price, traffic, safety, health, environment, sightseeing, service and shopping. Use different forms of expression: graphic, poster, long picture, video, h5, etc., use different news communication carriers: WeChat, weibo, news client, video community (douyin, wechat), forum, blog, post bar, integrate the whole system of we-media, and regularly publish hunan cultural tourism data information report on new media platform.
Hunan Cultural Tourism Big Data CenterCultural travel big data service：The real-time and in-depth data acquisition and analysis of cultural travel data can provide customers with a full range of big data system services and real-time data support services. Big data report of cultural tourism：Interactive data report, transaction data report, word of mouth data report, sound volume data trend, media data distribution, data emotional tendency, data information classification, event data communication context analysis, new media operation data analysis report. Cultural travel Internet integrated marketing promotion：Professional Internet integration and promotion program, rich Internet resources and senior Internet integration and promotion consultant. Customized services for customers throughout the process; The whole network digital monitoring, report the activity effect, real-time according to the data results to adjust the plan, achieve accurate data marketing.
Hunan Cultural Tourism Big Data CenterCultural tourism new media marketing：Strong CTS "we Media" operation ability and rich experience, professional CTS "We Media" operation service, planning CTS Internet hot events, increasing the attention rate of netizens and enhancing brand awareness of CTS. Search engine text travel data optimization：Search engine travel data optimization (SEO), to improve the natural ranking of the target website or link under the specified keywords of the specified search engine, to enhance and improve the display effect of the cultural travel brand in the search engine.Cultural travel big data optimization：Search engine optimization, data suppression, cultural tourism word-of-mouth data guidance, mainstream media communication, legal docking and other ways of combination. Large real-time dynamic screen of cultural travel data：Showcase the provincial, city, the scenic area of cultural tourism in interaction, trade, public praise of the whole data, reflect information industry comprehensive data, transaction data, online travel each scenic spot trading data information, industry integrated data information, information data about consumer behavior, etc.
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