In the era of Internet and big data, the rapid change of the market and diversified demands of consumption have put forward demands and new challenges for all walks of life. Faced with the high uncertainty of market development, enterprises should reshape their thinking mode and establish a more efficient operation mode, so as to stimulate their own vitality and quickly respond to changes.

Successful cases

A public praise monitoring project of an electric vehicle enterprise

Provide solutions

Big data information monitoring software + customized report

①daily paper

Data range:24 hours continuous monitoring

Report content:total public opinion and information of public opinion, warning level, classification of public opinion field, title/content, media and other information

Delivery time: round 10:00 every day

②周报

Data range:7*24 hours continuous monitoring

Report structure:Overview of public opinion (trend of sound volume, statistics of public opinion field, media statistics), weekly key public opinion and screenshots of public opinion information

Delivery time:Every Monday around 17:30

 

 

③Monthly report

Data range:Continuous monitoring for 30*24 hours

Report content:Report introduction and summary, voice volume trend and media distribution, analysis of public opinion and sentiment, official and micro operation, comparison and analysis of major competitive products and summary and Suggestions

Delivery time:First week of each month

④Competitor comparison report

Data range:Data for the first half of 2015

Report content:General comparison of public opinions, detailed comparison of public opinions and summary of Suggestions

To achieve results

After using the big data information monitoring service, the enterprise public opinion information source covers the entire Internet, and the enterprise can get the important public opinion information in the first time.

At the same time, by cooperating with the rapid response and timely handling of the enterprise, the further deterioration of some public opinions was avoided, and the enterprise firmly grasped the initiative of online public opinions.

Successful cases

A city new media operation monitoring and assessment service projects

Provide solutions

New media operation plan + new media operation assessment report

①New media operation plan

②New media operation evaluation report

To achieve results

With the use of we media monitoring platform, the city can fully grasp the overall operation of all we media accounts of all subordinate units, including sina weibo, tencent weibo and WeChat.

Through multi-dimensional statistical analysis charts and professional operation assessment report in the monitoring platform, in-depth analysis and Suggestions are provided for the operation of new media in the city. Finally, the overall operation capacity of the city's new media has been greatly improved.

Successful cases

A provincial telecom terminal Internet competitive product analysis project

Provide solutions

Telecom terminal Internet competitive products analysis report

To achieve results

Through in-depth multi-dimensional comparison and analysis of competitive products, we have a comprehensive grasp of the consumer feedback of the telecom iPhone contract and the three main competitive products in the social media.

At the same time, based on the analysis of the characteristics of the whole network of information consumers, the activity marketing plan of this model was developed, and the customer finally achieved the ideal sales results.