Public opinion monitoring system: where to eat and broadcast, it is urgent to reshape ecology
According to the network public opinion monitoring system, recently, the "Big Stomach King" who was named for fake eating, vomiting and extravagance has been hard to find on several live broadcast platforms. The hot eating and broadcasting in recent years seems to have reached a crossroads where to go.
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Eating and broadcasting, simply speaking, is a live broadcast of eating, which originated in Korea and rose in China a few years ago under the impetus of commercial capital. Although there were mixed opinions from the beginning, this did not prevent it from rapidly developing into a school that should not be underestimated in the live broadcast. Eating, originally a personal behavior, is somewhat taboo and private, while eating and broadcasting directly turns this behavior into a public concern and discussion. In addition to the main content of "Big Stomach King", Chibo has actually developed other forms such as gourmet shop exploration and gourmet cooking, but the former attracts special attention.
Why do we like to watch other people eat live? Public opinion monitoring system shows that different netizens have different reasons. For the young female audience, watching the anchor on the screen eat and eat the food occupying half of the screen area, the visual pleasure produced by this simulacra is comparable to the satisfaction of eating. For those who live alone, eating and broadcasting at several meals in a day as scheduled has the function of "accompanying you to eat". Although the food association formed by food is virtual and loose, the strong sense of presence and interpersonal interaction at the temporary dining table can bring some healing or comfort. However, from the functional point of view of "use and satisfaction", it is not enough to explain the eating and broadcasting fever in China only through benefits.
From the analysis of this phenomenon by the public opinion monitoring system, it can be seen that for this kind of eating and broadcasting video, the haters avoid it, but the lovers can't stop it. In addition to the instinct of human beings to explore their own limits, some psychologists believe that this is related to the ubiquitous "benign self-abuse" psychology of human beings: people are living in a safe environment and experiencing some dangerous or terrible things, which is actually a kind of enjoyment. In this way, watching the broadcaster eat disgusting or excessive food across the screen has the same effect as watching horror movies to some extent, and will produce physiological reaction of adrenaline soaring.
The public opinion monitoring system is based on the problems of extravagance and waste, where to eat and broadcast. It can be concluded that social media and live broadcast platform, as new "food media", have been completely implanted into people's life circle. At present, it's time to reshape the ecology, enrich the connotation and improve the content, whether as eating and broadcasting under the concept of live stream economy or as eating and broadcasting in the sense of subculture.
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