How do Foshan enterprises skillfully use public opinion monitoring system to do crisis public relati
Corporate crisis public relations is a problem that every enterprise will face. If it is not handled properly, it may be beyond redemption. If it is handled well, it will help the brand and image of the enterprise to by going up one flight of stairs. Especially in today's new media era, with the rise of popular self-media platforms such as vibrato, headlines and microblogs, once public opinion events are exposed, they are easily misunderstood, fermented and amplified by netizens, and then the crisis of corporate public opinion breaks out. In this case, how can Foshan enterprises skillfully use the public opinion monitoring system to do crisis public relations well? Let's introduce it to you today.
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Enterprises should monitor and check information publishers, time and public opinion development trends through public opinion monitoring system, and issue early warning of sensitive words, etc., and make public opinion response plans in advance.
2. Timely release of true and accurate information
When public opinion is in crisis in When it happens, the investigation should be started immediately, the truth should be investigated, the accident investigation and handling results should be announced in time, and social supervision should be consciously accepted. If there are mistakes, take the responsibility bravely, remedy the mistakes well, and strive to gain the trust of consumers.
3. Ingeniously use the public opinion monitoring system to establish a corporate crisis public relations mechanism
When the public opinion monitoring system monitors the bad information of the enterprise, the enterprise crisis team is set up at the first time, the division of labor is clear, the owner of the source article or video, or the media, is found, and actively communicates; The second time, investigate the specific situation; The third time, active response, active response is not to escape the problem, but to make a reasonable explanation for the problem and how to change it in the future; The fourth time, after processing, actively spread the positive news.
About how Foshan enterprises skillfully use the public opinion monitoring system to do a good job in crisis public relations, I hope I can help you!
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