Public opinion monitoring system: What are the workflow of network public opinion monitoring?
Time:2020-08-06 11:31:08 Viewed:
With the rapid development of Internet technology, the work of network public opinion monitoring is an essential part of daily public opinion monitoring maintenance for enterprises or government departments. So what does the network public opinion monitoring workflow include? Let's take a look at the following network.
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1. Determine the goal of network public opinion monitoring
First of all, understand the current situation of public opinion crisis, according to the industry characteristics, refine keywords, clear public opinion monitoring objectives, work through keywords set by public opinion monitoring system, and carry out effective network public opinion monitoring.
2. Establish a network public opinion monitoring system
With the help of network public opinion monitoring system, the whole network information can be monitored in real time, public opinion warning can be issued in advance, and public opinion crisis can be dealt with in time. Enterprise public opinion monitoring system can be developed independently or purchased from a third-party platform system, such as network public opinion monitoring system, which integrates early warning, analysis, monitoring, promotion and other functions, and sets keywords to monitor the whole network information, thus realizing personalized monitoring.
3. Establish a network public opinion monitoring response mechanism
Implement regular knowledge training for the company's network public opinion crisis team to enhance public opinion response ability. In the face of public opinion crisis, prepare several public opinion emergency plans in advance, and when public opinion occurs, make effective public opinion response and measures immediately.
I hope it will help you with the content of the workflow of network public opinion monitoring.
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