How do listed companies use public opinion monitoring system to protect public opinion risks?
Time:2020-08-05 10:20:09 Viewed:
Under the trend of new media, listed companies are facing greater risks of online public opinion. How to use public opinion monitoring system to do a good job of protection has become one of the solutions sought after by many enterprises. So today, we can take you to see how the public opinion risk protection work of listed companies is done.
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1. Develop a reasonable public opinion risk management system
Combined with the characteristics of public opinion monitoring system, the enterprise public opinion risk management system is established, the public opinion monitoring system is well utilized, effective public opinion emergency plans are formulated, and manual monitoring is combined to strengthen rewards and incentives for outstanding public opinion teams.
2. Enhance employees' awareness of public opinion risk prevention through training
At ordinary times, enterprises can promote their risk prevention methods and knowledge through training and lectures, and deepen their awareness of public opinion risk prevention.
3. The public relations department of the enterprise should communicate effectively with the media
It is more necessary to strengthen cooperation with government departments, corporate public relations departments and news media, especially listed companies. When the public opinion crisis occurs, communicate and clarify the facts in time. If there are mistakes and mistakes, take the responsibility bravely, and use the media to objectively report the positive public opinion of the enterprise to avoid causing the second harm. Use the public opinion monitoring system to view hot topics and keywords, deal with customer complaints in a targeted manner, and actively respond to public opinion risks.
I hope it will be helpful for listed companies to use the public opinion monitoring system to do a good job of public opinion risk protection.
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