Why do you say that when an enterprise encounters a public opinion crisis, it should make public opinion response measures at the first time? What is the reason for it Nowadays, in the era of big data, everyone can post comments on the Internet. The fermentation speed of one thing is far faster than you think, and the impact on enterprises will be infinitely magnified. Therefore, this is the urgent need for enterprises to make public opinion response measures when public opinion crisis occurs. Let's take a look at the importance of coping with public opinion crisis by following the network public opinion monitoring system.