When the public opinion crisis occurs, what is the processing flow of the network public opinion mon
With the development of the Internet, many small and medium-sized enterprises have begun to realize the importance of online public opinion monitoring, especially before and after the public opinion crisis. So what is the processing flow of the network public opinion monitoring system when the public opinion crisis occurs?
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1. Real-time comprehensive monitoring
Enterprises should establish a network public opinion monitoring team, equipped with a professional network public opinion monitoring system, combining manual and technical methods, real-time monitoring of online and offline key areas, real-time monitoring of personnel and events, to ensure that public opinion is found in the first time.
2. Public opinion analysis and evaluation
For the public opinion found in the monitoring process, each relevant unit needs to analyze and evaluate the trend and risk of public opinion, and report to the superior in time.
3. According to the level of public opinion processing,
Internet public opinion can be divided into three levels: general, large and major network public opinion. According to different levels, graded response, timely investigation and verification, timely report, timely and effective disposal.
4. Timely guidance and positive response
In the face of public opinion crisis, we should actively set up problems, release information at the first time, and seriously respond to the concerns of netizens. According to the situation of the public and the progress of events, professional media spokespersons will quickly and accurately guide public opinion to reduce and eliminate negative influences.
About the content of the processing flow of the network public opinion monitoring system when the public opinion crisis occurs, Xiaobian will introduce it here!
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